challenge

The challenge for DIFC Art Nights 2018 was to visually communicate the experience of different human senses and create meaningful engagement around the event. With the theme of "five senses," the goal was to capture the essence of smell, hearing, seeing, touching, and tasting through various artworks, panel talks, workshops, and entertainment offerings. It was crucial to effectively convey the sensory experience and curate an immersive event that would leave a lasting impression on attendees.

Solution

The solution involved creating a set of motifs, each representing a different sense - smell, hearing, seeing, touching, and tasting. These motifs were intricately woven into the event's branding and promotional materials, capturing the essence of each sense. Every art piece presented during DIFC Art Nights was carefully curated to engage with these senses, creating a multi-sensory experience for attendees. This thoughtful integration of sensory elements successfully immersed visitors in a captivating and unforgettable event centered around the theme of "five senses."