challenge

The challenge for The 77 Valley was to create a visually captivating identity that could represent a wide range of segments, particularly the youth, without overshadowing the visual identities of its tenants. The goal was to develop a brand that authentically celebrated the rich cultural heritage of the UAE in a contemporary and inclusive way. It was essential to create a visual identity that could be versatile across multiple touchpoints, while still capturing the essence of The 77 Valley.

Solution

To address this challenge, a solution was devised to create a smart verbal identity that resonated with the target audience. Engaging holding devices and a carefully selected color palette were developed to create a visual identity that could be seamlessly incorporated across various touchpoints. This approach ensured that The 77 Valley appealed to a wide range of segments, particularly the youth, while allowing the individual tenants to maintain their own distinct visual identities. The result was a captivating brand that showcased the magic of the UAE in a modern and inclusive way.