Challenge

The challenge for Zad at Aljada was to create a captivating visual identity that could transform it into a thriving social hub for Sharjah's diverse community, while preserving the individual visual identities of its tenants. The goal was to effectively communicate Zad's unique offerings and experiences to attract a wide audience to the Madar sales center, all while maintaining a cohesive brand presence.

Solution

To overcome this challenge, a comprehensive branding strategy was implemented. This included developing a memorable name and versatile visual identity that could be seamlessly expanded across various applications. This approach ensured that Zad and its tenants coexisted harmoniously, allowing both to maintain their distinct visual identities while creating a vibrant and inviting atmosphere. The successful implementation of this solution positioned Zad as a prominent social hub and attracted a significant number of visitors.