Challenge

Branding BRSK presented a unique challenge: creating a brand that delivers high-quality lunch options that appeal to young people in Dubai without compromising on quality. The aim was to stand out in a competitive market by offering something fresh and exciting that resonates with the youth, who are always on the lookout for something new and trendy.

Solution

The solution was to create a vibrant, dynamic brand with punchy colors and even punchier taglines. This approach ensured that BRSK's identity was not just another fast-food chain but a youthful and engaging experience. The photography style chosen is engaging and full of youthful spirit, steering away from conventional fast food photography. This distinctive visual approach, combined with the energetic branding elements, successfully captures the attention and enthusiasm of young consumers, making BRSK a standout choice for a high-quality lunch.