CHallenge

The challenge for Origins was to develop a visually captivating identity that not only celebrated the origin story of each coffee bean, but also educated the audience about the journey from the farm to the cup. The goal was to create a brand that immersed customers in the rich narratives behind each coffee bean, highlighting the hard work of farmers and the unique characteristics of each origin.

Solution

To tackle this challenge, a solution was devised to create a collection of illustrations that incorporated visual cues representative of each origin. These illustrations were then skillfully woven into tapestries to vividly narrate the story of every coffee bean. This approach allowed Origins to effectively showcase the journey from farm to cup, enabling customers to appreciate the dedication of farmers and the diverse flavors that emerged from different origins. The visually engaging illustrations served as a gateway to connect customers with the captivating narratives behind each coffee bean.