Challenge

The challenge for Meisan was to create a brand name and positioning that aligned with the visionary leadership of the United Arab Emirates and the innovative nature of their AI-powered real estate solutions. The goal was to capture Meisan's forward-thinking approach while also incorporating elements rooted in UAE culture, reflecting the company's commitment to both progress and tradition.

Solution

To overcome this challenge, a tailored brand strategy was implemented to position Meisan as a forward-thinking development company with deep roots in UAE culture. The color palette, photography, and illustration style were carefully crafted to convey this message consistently throughout the brand. This approach successfully captured the essence of Meisan's innovative real estate solutions while paying homage to the rich heritage and vision of the United Arab Emirates.